• Second international design award win followed by Red Dot Design Award in 2020
• ‘Passion for Health’ design recognized for its patient-centricity and design originality
 

INCHEON, KOREA – April 22, 2021 – Samsung Bioepis Co., Ltd. today announced that it has received two awards at the world-renowned International Forum (iF) Design Award 2021 for its brand identity. Samsung Bioepis won two categories: Packaging - Medicine/Pharmaceutics and Communication - Corporate Identity/Branding. The winning design, titled ‘Passion for Health: Pure Joy in Life,’ was inspired by tranquility of nature and organic forms in life. 

In 2020, Samsung Bioepis also won Red Dot Awards for the same brand identity in two categories: Brand Design & Identity and Packaging Design.
 

“We are honored to have our brand design recognized by two distinguished international design awards. Taking medication can be a constant reminder of the medical condition, and we wanted to remind patients of ‘pure joy’ in life when they look at our product packaging and design,” said Jaywoo Kim, Senior Vice President, Manufacturing Division Leader, at Samsung Bioepis. “As a global biopharmaceutical company recognized for its excellence in quality, from cell line development to packaging design, we remain committed to enhancing the lives of patients through our innovative use of science and technology to develop biosimilar medicines,” he added.
 

Organized by iF International Forum Design GmbH, the iF Design Award is recognized as one of the world's most celebrated design competitions. The iF Design Award 2021 was presented in nine disciplines & categories – Product Design, Communication Design, Architecture, Interior Architecture, Professional Concept, Service Design, User Experience (UX), and User Interface (UI).
 

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MEDIA CONTACT
Anna Kim: nayun86.kim@samsung.com